A leadership development mini-series for the next generation of frontline leaders.
🥤 **www.cocacolaleaderlab.com**
Participating Brands
Potential Frontline Employees Impacted
Media Impressions
(since January 15th launch)
Course Completion Time
<aside> 💡 Our 5-Word Speech: Leaders Built During Lunch Breaks
****1️⃣ Problem: One of the largest segments of the global workforce faces an existential crisis. The Foodservice and On-Premise frontline workforce is experiencing a mass exodus as workers search for new career opportunities and a clear path to professional development.
2️⃣ Solution: The Coca-Cola Company addressed this challenge for 500+ Foodservice and On-Premise brands by leveraging shorter-form, narrative-driven “edutainment” content accessible to the entire frontline workforce. With a runtime less than 30 minutes, employees can earn their leadership certification faster than the standard lunch break.
3️⃣ Impact: Coca-Cola Leader Lab launched on January 15, 2024, achieving significant and immediate momentum. With 102 participating brands and over 5M media impressions to date, Coca-Cola is uniquely positioned to help the industry attract, develop, and retain an engaged frontline workforce.
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“No single foodservice brand can fix this problem on their own. As more of Gen Z enters the workforce and steps into leadership roles, the entire industry needs to think about how they are attracting and developing their current and future frontline talent.
As a total business partner dedicated to helping our customers grow their brands, Coca-Cola is uniquely positioned to provide an industry-wide solution that will help equip and transform our current and future foodservice leaders.”
Dagmar Boggs President of Foodservice and On-Premise, North America The Coca-Cola Company
https://twitter.com/FastCasual/status/1747651511667110122
https://twitter.com/CSPDailyNews/status/1752678399397769372
After a sip from a magical Coca-Cola, archivists Mia and Alex suddenly vanish into a multiverse where they uncover mysterious characters, a series of challenges, and a path to leadership. Will you follow them into the unknown?